The most practical, easy read, outcome-focused book on NLP, giving you a powerful set of tools that will make you more effective, more powerful and more successful. DON'T BE GOOD, BE BRILLIANT.
Now in its second edition and including two new chapters: 'Why You Buy Stuff You Don't Need' reveals how the big brands, such as Coca Cola and Nike, use NLP techniques to sell you their products, and 'You and Your Personal Reality Tunnel' helps the reader consider how their 'personal reality tunnel' i.e. what we consider right and proper and what we accept from society, acts as a limitation on their life.
