It’s no surprise that a great product or service will be overlooked without effective marketing.Yet many businesses don’t make the most of their marketing spend.In this programme, Carolyn Stafford discusses ten common marketing mistakes.The tips and traps outlined here will save your business time and money by avoiding poor or ineffective marketing activities.They include: Understanding the big picture, The scattergun approach, Cutting the Budget, Client scope, Staff, Communication, Networking, Flexibility and Investment.
